Our combination of
products, the video, digipak and website work well together as a promotional
package as it is very clear the band that they are trying to advertise, this is
simply done by featuring the name of the band and the music they have created.
We have created
them in a way that allows us to feature a key theme throughout them; this means
that people who view it will have an instant visual connection to the band.
Each element promotes the band in different ways, as it feeds the needs of the
fans. The video allows the fans to get a feel of the band’s energy and what
they look like; the video will also be used to show off their most popular
song. This method will also be done before an album is released to create hype
about the music before it comes out; this helps to create album sales.
The digipak allows
the band to promote themselves and songs they have written and also allows them
to make it more personal with a biography or picture booklet inside, making the
fans to feel more connected to the band, you could also use the booklet to
promote merchandise that is on their band site, creating subtle links between
products entices people to view the other aspects.
The website helps the band to promote all
their products in one place and also update people on what they are doing, the
more they update this the more fans will check it to see what they are up to,
this can helps to promote and upcoming album or video.
We have tried to merge
our three elements to each feature using images and texts to help create
synergy between them, this makes it easier for people to get a visual image and
link it to the band, for example the text we used on our website was very
effective for our genre, so we have chosen to use it again on our album, this
links the two together by a bold and stylistic title. We have also used visual
imagery on our album by using photos of the band we took on our location of
filming as the backgrounds on our digipak, this helps link the band/music to
the video, helping promote both aspects as one.
All of our
products will be exhibited using traditional methods, such as Facebook,
Youtube, Twitter, magazines and television. This is because this method is
still able to reach a large amount of our targeted audience and will help us to
promote the band as much as possible, thus creating a bigger buzz about the
band and in turn helps the band to grow in popularity.
Our music video
will be exhibited on music channels, allowing people who listen to a heavy
genre of music to watch them, the two channels that offer more of that genre
are ‘Kerrang! TV’ and ‘Scuzz’, these have both promoted heavier bands so we
feel this would hit the right target market.
We would upload
the video to Youtube, we would have it on our band channel and also there are
channels such as ‘BlankTV’ that allow upcoming bands to promote their music,
channels such as this allow bands to be viewed by a much larger community of
fans of the same genre.
Youtube also
allows you to be able to interlink the video to sites such as Facebook and
Twitter, allowing the fans to view it in that way, thus making Youtube a very
important source to have our video on.
Our digipak can be
promoted through all the previous sites, such as Facebook, Twitter and the
description section of the video on Youtube, this makes it very easy for people
to access the album, we will also use magazines to promote our upcoming album
release, magazines such as Kerrang! would suit our genre the best as they tend
to stick to a more heavier side of music. The advantages of using a magazine
such as Kerrang! is that they have such a large fan base, it would really help
to promote our digipak to the right target audience. We could also use record
stores such as HMV to sell and promote our album, although as technology has
grown, more people are turning to getting music as digital downloads, this is a
disadvantage as you may lose money in promotion.
Our website will
have to be promoted using the previous websites also, through Facebook on our
band info and also through the use of merchandise promotion on our page as
well, we can also use Twitter and Youtube. Furthermore we can use our digipak
to promote the merchandise with the pullout which will push people to want to
view our website, all very traditional methods of promotion, especially for
hardcore bands as they do not get as publicised as pop artists for example.
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