Institutions And Promotion Techniques

Bands have a huge selection of ways in which they are able to push their music out to the public, one of the most important ways is through the internet, there are many different sites that allow you to upload promos onto them and also interlink them all together, the main two examples are YouTube and Vimeo, these are both extremely successful sites in which people upload videos and share them for anyone to watch, this really helps to push the bands visual and performance presence, as time has passed you are able to do more with these sites to link them to other social medias, such as Facebook and Twitter, this allows you to interlink all these sites, making it easier to find and watching peoples music videos and listen to their music with just a click of a button.

Most bands have multiple links to accounts that they hold or are part of, such as ‘While She Sleeps’, they have a channel called WhileSheSleepsVEVO in which they post their official music videos, this is because it is attached with VEVO who create music videos and publish them making them hugely famous, enhancing the amount of people who will see or listen to the band.

They also have their own separate channel called WhileSheSleeps1, this is where they can post videos of their tour that they have maybe taken themselves or practice diaries, this is all to keep the fans interested and keep a constant flow of content coming out.

Promotion Strategies:

Bands/Artists have lots of ways to really push their music into the industry, the main one is through social media websites such as Facebook and Twitter, sites like these have millions of people on from all countries, people on sites like these love to find out new things and like to be in the know, so a new song or album can be easily shared between thousands of people within minutes. On Facebook, if you set up a band/artist page you are able to link other sites such as BigCartel for merchandise and Soundcloud for the music, this helps everything to be in one place, pushing the ability to show everything the band/artist has to offer on one page.

Its not just the Internet that allows you to promote new material, you also have the radio, stations such as Radio 1 and Heart play all types of music and they are listened to by millions of people everyday, so a new song can be easily played out and promoted to all their listeners, they also have interviews with bands/artists and they usually try and plug a new release or upcoming tours ect.

Magazines are also a very simple, yet effective way of promoting new material, magazines such as Kerrang! Are also having bands on the front cover that are having a new album drop that week, this helps both the magazine keep update with the fans and also let any fans know that new stuff is coming their way.