The picture above shows a very conventional digipak, they are usually made of cardboard, this means that they are actually relatively cheap to produce, they are also then able to charge a bit more when they create limited edition versions, thus pushing the profit even higher. A conventional digipak will consist of either 4, 6 or 8 panels, this will depend on how much the band are going to put in it, usually you will get a pull out booklet, this will usually just consist of lyrics, however, some booklets have biographies of the band in them to give the costumer something to read, making them feel more knowledgable about the band, this makes it feel a bit more personal.
Bands will try to give their album/e.p the most aesthetically pleasing look as possible, they want it to draw peoples attention as soon as they look at it so the front cover its an extremely important factor, as is the spine, the writing on this will need to be clear and bold to make it very eye catching if you were just flicking through albums.
Modo - http://www.modo.co.uk/
Modo are a company that formed in 1998 to supply the highly demanding need for a specialist and creative packaging company to create products for the entertainment business.
Modo offers a large range of products that are actually already available in normal market places but they create pieces that are clearly specialised to be new and exciting packaging ideas that enhance the product but very much remain within peoples budgets.
Modo has a large global supplier that allows it to be competitive and source a large variety of materials and products.
Tinie Tempah Digipak:
This is Tinie Tempah's digipak for his album called 'Discovery'. The colour theme is very much a purple/pink tint, this could mirror the look of a galazy out in space, thus linking to the background of space and also helps to link it with the title being 'Discovery', as if he has seen everything on this planet and wants more, or maybe he wants to find himself.
Having the artist on the cover allows you to see his appearance, something that over the years has become a huge factor in music, you can see that he is wearing expensive jewellery on both wrists, this could imply that he is very 'flashy' which replicates the stereotype of a rapper. Tinie Tempah is well known for wearing sunglasses in pretty much everything he does, including things such as his music videos, so the company know that if they get him to wear sunglasses on his album cover, you would have a very strong link and know exactly who it is. This could be a selling technique by these people to make him recognisable as when this album came out he was relatively now to the music scene. The album has been made thoughtfully as it all interlinks together, such as the font with the background, as you can see the 'A' in Tempah is just a solid traingle, this mirrors the background image behind the artist, making the whole album look more visually appealing and more of an attraction to it.
This album has been kept relatively simple, however it is extremely effective, you just have one cimple image of the artist on the front and then the back cover is just the background image of space and the stars, this has helps to bring your attention to the front cover, enhancing the image and it also make it seem less busy and cramped, the actual CD is very simple also with just a purple colour used and the the white writing on top, the writing is very visible on top of the images because the background is dark yet the writing is very bright.
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